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Building Your Email List
Stop relying on social media algorithms and build your own community of dream clients. This comprehensive guide shows you exactly how to grow an engaged email list that converts subscribers into paying clients. Learn the foundations of email marketing, discover lead magnet ideas specifically for birth and baby businesses, and master the strategies that turn your inbox into your most powerful business tool. Perfect for anyone who wants to own their audience and create consistent income.
Lead Magnets That Convert
Your lead magnet is your first impression—make it count. This ebook reveals the proven formula for creating irresistible freebies that attract your ideal clients and turn downloads into bookings. With specific lead magnet ideas for hypnobirthing teachers, pregnancy yoga instructors, baby massage teachers, sleep coaches, and more, you'll learn exactly what your audience craves and how to deliver it in a way that showcases your expertise and builds trust instantly.
Passive Income for Birth and Baby Businesses
Imagine earning money while you sleep, spend time with your family, or support your clients. This guide shows you how to create digital products, online courses, and scalable offers that generate income beyond your 1:1 services. Learn how to package your expertise, price your passive income streams, and build the automated systems that give you the freedom and flexibility you deserve. Your time is precious—make it work for you.
Make Your Business FAMous (PR for Your Business)
Get featured, build credibility, and attract more clients through the power of PR. This ebook demystifies public relations for birth and baby business owners, showing you how to pitch yourself to podcasts, blogs, local media, and industry publications. Learn how to craft compelling stories, build relationships with journalists, and position yourself as the go-to expert in your niche—all without hiring an expensive PR agency.
Know Your Worth (Pricing Your Classes)
Stop undercharging and start earning what you deserve. This powerful guide tackles the mindset and strategy behind profitable pricing for your classes, workshops, and programs. Discover how to calculate your true worth, position your premium offers, communicate your value confidently, and price in a way that attracts committed clients while supporting your financial goals. Your expertise is valuable—it's time your pricing reflected that.
Your First 90 Days
Launch your birth or baby business with confidence and clarity. This quick-start action plan takes you from brand new business owner to fully booked practitioner in just 90 days. Learn exactly what to prioritize, which tasks to tackle first, how to get your first clients, and the systems you need to build a solid foundation. No more overwhelm, no more guessing—just a clear roadmap to get you up and running successfully.
Building Authority in Your Niche
Stand out in a crowded market and become the expert families seek out. This ebook shows you how to establish yourself as a trusted authority through strategic content creation, thought leadership, speaking opportunities, and community building. Learn how to showcase your expertise, build a recognizable personal brand, and position yourself as the go-to professional in your specific area—whether that's infant sleep, prenatal wellness, or baby development.
Collaborations & Partnerships
Grow your reach and revenue through the power of strategic partnerships. Discover how to identify ideal collaboration partners, create win-win partnerships, pitch yourself professionally, and build relationships that expand your audience and income. From joint workshops to referral networks to bundle offers, learn how to leverage other people's audiences ethically and effectively while providing genuine value to families in your community.
Year-End Business Review
Reflect, celebrate, and plan for massive growth. This guided workbook takes you through a comprehensive review of your business year—what worked, what didn't, and what you want to create next. Learn how to analyse your numbers, identify your biggest wins, spot patterns and opportunities, and set meaningful goals that actually excite you. Turn insights into action and make next year your most successful yet.
7 Steps to Insta Success
Master Instagram and turn followers into paying clients. This step-by-step guide reveals the exact strategies that successful birth and baby business owners use to grow their Instagram presence, increase engagement, and convert followers into bookings. From optimizing your profile to creating scroll-stopping content to using Stories and Reels strategically, learn how to make Instagram work for your business—not take over your life.
12 Month Content Calendar
Never stare at a blank screen wondering what to post again. This done-for-you content calendar gives you a full year of post ideas, themes, and prompts specifically designed for birth and baby businesses. Simply customize the content to your voice and brand, and you're done. Save hours every week while maintaining a consistent, engaging presence that attracts your ideal clients. Your content strategy, sorted for an entire year.

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