As a birth and baby business, staying visible and engaging with your audience is key to success. Whether you are a birth worker, a baby class teacher, or a postpartum doula, using awareness dates and relevant content on social media can help boost your presence and attract new clients. This planner is designed to help you plan your content around key dates throughout 2025, with practical tips and ideas for social media posts.

Each month includes important awareness dates and suggested content themes. By strategically using these dates, you can connect with new and expectant mothers, promote your services, and build a supportive community online.