Your Instagram profile is often the first impression potential clients have of your birth or baby business. Think of it as your online storefront—it needs to immediately communicate who you are, what you do, and how you can help.

When your profile is optimized, it becomes easier for your dream clients to find you, connect with you, and ultimately choose you as the expert they need. A clear, professional profile builds trust and encourages action. This E-book will help to guide you in the steps to ensure your profile is optimised to reach your dream client and guidance on how to make it look clear and professional.