Found First

Found First · a short Instagram course

She's searching for a class like yours tonight. Will she find you?

Set up an Instagram profile that local mums can find, understand and book from. Watch it in an hour, and finish your profile in an afternoon.

Get Found First £37

Club member? Get it for £17 with your member code at checkout.

Picture her

It's half past nine at night. Her baby has finally gone down on her chest, she daren't move, and she's scrolling one handed for something to do on Tuesday mornings.

She types what you teach and her town into Instagram. A list of profiles comes up, and she gives each one about ten seconds. In that time she's quietly asking three things.

1Is it for me?
2Is it near me?
3How do I book?

If your profile answers all three, she stays. If it doesn't, she doesn't think badly of you. She just scrolls on to the next one, and you never know she was there.

The good news is that none of this needs more followers, a new logo or fancy graphics. It needs a handful of small things set up properly, and that's exactly what Found First walks you through.

A few weeks from now

A message pops up from a mum you've never met

She found you when she searched. She knew straight away it was for her. She could see how to book. That's what every lesson in Found First is building towards.

Hi! I found you when I searched baby massage near me. Have you got space on your next block? 😊

Seen just now

Hello lovely, yes I do! I'd love to send you the details.

What we'll do together

Seven lessons, one small job at a time

It's one video, about an hour long, with seven lessons inside it. I walk you through every step so you can copy along on your phone, and each lesson ends with a small job in your workbook, so by the end, your profile is finished.

1

Your one sentence

Who you help, where, and what they get. Everything else gets built from it.

2

Your name field

The quickest way to start showing up when a local mum searches.

3

Your bio

Four short lines in 150 characters, each with one job.

4

Photo, link and highlights

So booking you takes a couple of taps, and her questions are answered before she asks.

5

Three pinned posts

Your hello, what a class is really like, and how to book, in the right order.

6

What to post

Five kinds of post to rotate, so you never stare at a blank screen again.

7

Your first two weeks

A simple plan to get started, and a ten minute monthly check to keep it working.

Everything you get

Your profile, sorted in an afternoon

  • One video, seven lessonsAbout an hour long, so you can copy along on your phone
  • The Found First workbookTen pages of fill-in templates for your one sentence, name field, bio and pinned posts
  • Fifteen post ideas of your ownWritten across five pillars as you go
  • A finished profileOne a local mum can find, understand and book from in ten seconds

Found First

Watch it in an hour. Finish it in an afternoon.

£37

One payment

Get Found First
£17 for Club membersFind it in the members' area of the Bumps and Babies Business Club.

Is it for you?

Made for birth and baby businesses

You teach classes for mums and babies

Baby massage, baby yoga, sensory, or anything else a new mum books on a Tuesday morning.

You support women in pregnancy

Hypnobirthing, pregnancy relaxation, antenatal classes, or one to one support.

You're just getting started

The perfect time. Set it up properly once, and every post you share from here has somewhere to land.

Your profile has grown a bit messy

Bits added over time that no longer fit together. We'll tidy it into something you're proud to send people to.

140+teachers trained at the Little Rosebuds Academy
2awards for my own baby classes
BBCRadio Sheffield, talking about my classes

Hi, I'm Hannah

I started my classes in a garage. Now I train teachers to fill theirs

I trained as a baby massage teacher in 2022, before I was even pregnant, because I wanted a business that would work around a family. I started my classes from my garage, and they went on to sell out and win two awards.

In 2024 I founded the Little Rosebuds Academy, and I've now trained over 140 women to teach baby massage and baby yoga. Helping them get seen and get booked is a big part of what I do, and Found First is the Instagram set-up I'd walk any one of them through.

Questions

Before you buy

How long does it take?

The video is about an hour long. Because you do each step as you go, most people finish their whole profile in an afternoon.

Do I need lots of followers?

Not at all. A local class needs a handful of mums who live near you. Found First is about making sure those mums can find you and book.

I'm not very techy. Will I keep up?

Yes. I take you through every step slowly and say out loud what I'm tapping. You can pause and copy along at your own pace.

I'm a Club member. How do I get the £17 price?

You'll find Found First at the member price in the members' area of the Bumps and Babies Business Club.

The next mum who searches could find you

Give it one afternoon, and your profile will tell her who you help, where you are and how to book, in ten seconds.

Get Found First £37

Challenge accepted? Hannah x